Our team has decades of experience in business strategy, technology integration, innovation, marketing, and executive leadership, helping businesses unlock their full potential.

Founded by Dan Canham, Tomorrow Strategy Co. was created to help businesses navigate complexity, capitalise on emerging opportunities, and execute a strategy that drives real-world impact. Dan saw a gap in the market — businesses often have the ambition and capability to scale but lack the dedicated strategic support larger organisations enjoy. That’s where we come in.
Our Values
Four core values shape how we work and the impact we create for our clients.
1.
Future-Ready Thinking
We believe in staying ahead of the curve—helping businesses anticipate change, adapt quickly, and position themselves for long-term success.
2.
Practical Innovation
Innovation isn’t just about big ideas; it’s about delivering real business value. We make AI and emerging technology accessible, actionable, and results-driven.
3.
Strategic Growth
Sustainable growth isn’t about short-term wins—it’s about building strong, resilient businesses. Whether scaling organically or through M&A, we help you grow the right way.
4.
People-First Approach
Technology and strategy matter, but people drive success. We prioritise collaboration, leadership, and culture, ensuring businesses and organisations grow in a way that benefits their teams, customers, and communities.
We work with business owners, executives, and leadership teams to develop forward-thinking strategies that accelerate growth, enhance operational efficiency, and future-proof businesses in an increasingly technology-driven world.
Our Services
Business Strategy
We help SMEs fortify their foundations today to set them up for sustainable success tomorrow. Combining operational support, leadership development, strategic acumen, and a human-centric approach, we act as an extension of your team to forge a clear path forward to sustainable growth.
Marketing & Design
Our partner in marketing, AT+M helps businesses find their voice through considered, authentic branding. With particular emphasis on digital marketing, AT+M work to strengthen a brand’s visibility to not only capture the attention of a business’ audience but convert leads and support ongoing growth.
Recruitment & Executive Search
Our partner in recruitment, the Becks Wiggins Stokes team specialise in executive search, helping mission-driven businesses find talent that not only align in skill, but in values and vision. The Becks Wiggins Stokes approach champions your businesses long-term success through genuine, enduring partnerships between leaders and teams.
